Dr. YAO,Yanbo
Associate Dean and Professor
Academic qualifications
> Visiting Scholar (2017), Washington State University, Washington, USA,
> Visiting Scholar (2006), Kyung Hee University, Seoul, Korea
> PhD (2004) Nankai University, Tianjin, China
> M.A. (1998) Nankai University, Tianjin, China
> Visiting Scholar (1997), University of Copenhagen, Copenhagen, Denmark
> B.A. (1987) Nankai University, Tianjin, China
Academic experience
Dr. Yao, Yanbo is a Professor at Nankai University, the Associate Dean of College of Tourism and Service Management. She has studied in world-class universities as a visiting scholar, including Kyung Hee University (Korea) and Washington State University (USA). She serves as a reviewer for several major journals including Nankai Business Review and Tourism Tribune.
Her research interests focus on the tourism business management, tourism industry economy, and wellness tourism. Her research articles have been published in major international journals such as Journal of Travel Research, Annals of Tourism Research, as well as domestic journals such as Nankai Business Review, Tourism Tribune. She has hosted more than 10 scientific research projects, including the projects funded by the National Social Science Foundation, the Ministry of Culture and Tourism, the former National Tourism Administration, as well as the Nankai University. She has won several awards for research achievements from the Ministry of Culture and Tourism, as well as the former National Tourism Administration. Besides, she has won the best paper awards in several academic conferences including the China Tourism Annual Conference of Tourism Tribune, International Conference on Tourism and Retail Management, Asia Pacific CHRIE (APac-CHRIE) Conference, etc.
Industry experience, including industry related professional development
Yao, Yanbo actively participates in projects funded by governments and enterprises aiming to enhance the development of global tourism. Professor Yao and her team drafted the national tourism industry standard “The Service Standards of travel agencies for elderly tourists”, which was implemented in September 2016 and was widely recognized by the tourism industry and academia. They issued the annual report on the development of China's travel agency industry for five consecutive years. They drafted the "River Civilization Tourism Report" for two consecutive years with the international tourism organization World Tourism Alliance (WTA). The report was published in both English and Chinese, and had very high popularity in the world.
As the academic leader, professor Yao has published many books on tourism enterprises and has had a great impact on the tourism industry in China. She also undertakes a lot of social service work. She is a member of the Education and Training Committee of the World Asia Pacific Travel Association (PATA), an expert of the China Travel Service Association, and the secretary-general of China National MTA Education Supervisory Committee.
