The Research Centre for Cross-Disciplinary in Tourism, spearheaded by the College of Tourism and Service Management at Nankai University, collaborates with the School of Management at Harbin Institute of Technology and the College of Artificial Intelligence at Nankai University. Directed by Professor Li Hui, Associate Dean of the School of Tourism and Service Management at Nankai University, the center boasts a diverse team of faculty members with backgrounds spanning tourism management, computer science and technology, artificial intelligence, management science and engineering, and human geography.

Mission and Objectives:

The centre is dedicated to fostering interdisciplinary collaboration among its team members, leveraging diverse research perspectives to address key scientific issues in various dimensions of tourism. The centre’s research interests include destination marketing, tourist behavior, tourism big data, rural tourism, and tourism innovation. The aim is to publish research outcomes in leading journals across disciplines such as economics, management, and computer science.

Contribution to Industry Development:

Beyond academia, the centre aspires to contribute to the development of the tourism industry by providing valuable insights and policy recommendations. Leveraging interdisciplinary knowledge and perspectives, the centre seeks to offer consulting services to government bodies and enterprises. This involves delivering informed policy suggestions that align with the latest research findings, assisting in strategic planning, and advising on innovative approaches to enhance various facets of the tourism sector.

Collaborative Research Approach:

The centre emphasizes a collaborative approach to research, encouraging its members to engage in joint projects that cut across traditional disciplinary boundaries. By combining expertise in tourism management, artificial intelligence, and management science, the centre aims to pioneer groundbreaking research methodologies and contribute novel solutions to the challenges faced by the tourism industry.

In essence, the Research Centre for Cross-Disciplinary in Tourism at Nankai University stands as a hub for cutting-edge research, where diverse academic backgrounds converge to create innovative solutions for the multifaceted challenges within the field of tourism.