The research achievement "Effect of time pressure on tourism: How to make non-impulsive tourists spend more" completed by Li Chunxiao (the first author), Wang Yuting (corresponding author) and Li Hui, was published on Journal of Travel Research, one of the top three international journals in tourism. This research is one of the series of achievements completed by doctoral student Wang Yuting in tourist consumption. The first two achievements, "To buy or not to buy? The effect of time scarcity and travel experience on tourists' impulse buying" and "Differences between the formation of tourism purchase intention and the formation of actual behavior: A meta-analytic review" has been published on Annals of Tourism Research and Tourism Management, also the top international journals in tourism. This is also the first time for graduate students of our college to publish their research achievements on the top three international journals of tourism. which proves that we have gradually achieved results in the academic atmosphere, academic environment, and academic guidance. The quality of high-level graduate training is steadily improving.

This study explores how to stimulate the impulsive consumption of non-impulsive tourists. Impulsive consumption is a hot topic in the field of tourism. Existing studies have revealed impulsive consumption behaviors of impulsive individuals, but rarely discussed whether and why non-impulsive individuals with high self-control have impulsive consumption behaviors. Filling in this research gap is of great significance to enrich the theoretical research in the field of consumer behavior. The particularity of the tourism situation usually leads to individual alienation of consumption behavior. For tourists, travel is a short experience in other places, which usually makes individuals perceive that time is limited and urgent. This sense of time pressure is especially strong when the tour is coming to an end. So whether and why the consumption behavior of non-impulsive individuals will be alienated in this special situation? This study conducted four studies and revealed that non-impulsive individuals are more likely to produce impulsive consumption behaviors under the interactive influence of time pressure and travel situation, while this phenomenon does not exist in impulsive individuals. At the same time, this study found that the perception of rarity plays an intermediary role, and emphasized that only when the perception of rarity is implicitly activated, non-impulsive individuals are more likely to produce rare impulsive consumption behavior.

Journal of Travel Research is one of the top journals in the discipline of tourism management, listed as ABS 4 and FMS Class A journals, and is extremely influential in tourism.

（Translator：BI Jianwu，Proofreading：LI Chunxiao）