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Two papers of Associate Professor Zhang Kun's team won the excellent conference papers of "2022 《Tourism Tribune》 China Tourism Research Annual Conference"

    Publication time:2022-11-24 14:24

From November 17 to 20, the "2022 Tourism Tribune China Tourism Research Annual Conference" was held in Chengdu, Sichuan Province (online+offline). The annual conference is jointly hosted by Sichuan University and Beijing Union University and co-organized by the School of Tourism of Sichuan University, the School of Tourism of Beijing Union University and the editorial office of Tourism Journal. It has attracted many experts, scholars, teachers and students from domestic and foreign universities to participate. A total of 628 manuscripts were received at the conference, and 576 papers were received, excluding duplicates and unsubmitted full texts.

At this annual meeting, Associate Professor Zhang Kun's team submitted two papers: "Promote or Constraint? Research on the Effect of LBAR Technology on Tourists'Experience Quality and Behavior Intention Based on Site Experiment" and "Does green promote consumption? The impact of green landscape elements in cover page photographs on consumers'Airbnb booking behaviour". All of them were selected as excellent conference papers for "2022 Tourism Tribune China Tourism Research Annual Conference".

Associate Professor Zhang Kun from our college co-authored the article "Promote or Constraint? Research on the Effect of LBAR Technology on Tourists'Experience Quality and Behavior Intention Based on Site Experiment" with postgraduate students Wang Jingyue, Zhang Jinyi, Wang Ying and Zeng Yujie. The site experiment method was used to explore the influence of LBAR technology on the quality of tourist experience and behavior willingness from the perspectives of before, during and after travel. It is a pioneering pilot and enlightenment significance for evaluating the application of LBAR in tourism scenarios.

The paper entitled "Does green promote consumption? The impact of green landscape elements in cover page photographs on consumers'Airbnb booking behaviour" by Associate Professor Zhang Kun and postgraduate students Wang Ying and Zeng Yujie, mainly focuses on the cover page photographs of the shared accommodation platform Airbnb. This study focuses on the green landscape elements of the cover page photographs of the homestays and their influence on consumers'booking behavior. The impact of the before and after the Covid-19 and the geographical location of different homestays were explored. This paper enriches the research on images related to shared accommodation platforms.

(Translator:ZHANG KunProofreading:MA Shigui)

 

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