The research "The Impact of Social Media Travel Sharing on Potential Tourists' Impulsive Travel Willingness: A Presence Perspective" jointly completed by Professor Yao Yanbo and Ph. DJia Guangmei won the third prize of the 2022 Culture and Tourism Excellent Research Achievement Award. The paper was published in Volume 24 of Nankai Management Review in 2021. Given the popularity of social media marketing channels in tourism field, the article introduces the concept of presence, reveals the influence of social media tourism sharing on potential tourists' impulsive travel intentions from the perspective of presence, and provides theoretical guidance for destination social media marketing practice. In addition, two achievements completed by Professor Yao Yanbo and Ph. D.student Zhang Tong from our school won the second prize and the first prize in  academic papers respectively.

(Translator: CHEN yujia, Proofreader:DAI meiling)