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Associate Professor Zhang Kun and others published a paper in the journal Tourism Management

    Publication time:2022-11-06 13:56

The paper entitled "The influence of human elements in photographs on tourists' destination perceptions and intentions" by Associate Professor Zhang Kun, along with postgraduate student Zhang Jinyi and external collaborators, has been published in the journal "Tourism Management," one of the top three international journals in the field of tourism management.

https://tas.nankai.edu.cn/__local/5/77/EB/331F6922EFF339169928A89AAE3_50BB72FF_C3305.png

This paper is an innovative achievement of the team focusing on the visual perception of pictures in the field of tourism in the past three years. The research combines computer vision deep learning models and experimental methods. It promotes the exploration of the research path of "big data discovery phenomenon and experimental data exploration texture". This study decodes how human elements (presence or absence, low or high proportions) affect the viewer's perception and intention in nature/cultural photographs. A new perspective and approach is proposed to understand the marketing value of human elements in travel photos.

"Tourism Management" is one of the top academic journals in the field of tourism management, with an impact factor of 12.879. It is one of the three top-tier international journals in the field of tourism management and one of the three A-level journals in the field of FMS tourism management. It is authoritative in the field of tourism management journals and has extremely high academic influence and reputation.

TranslatorZHANG KunProofreadingMA Shigui

 

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