(Correspondent: Lv Fangbing) On the afternoon of June 15, 2022, an online cloud service presentation meeting was organized for the "Service Learning: Rural Revitalization and Cultural Tourism Integration" course in Qingshanling Village, Jizhou District, Tianjin. The Tianjin Municipal Agriculture Commission, Xiaying Town, Qingshanling Village officials, some Qingshanling Village residents, and leaders from Nankai Tourism College and Nankai Academic Affairs Office attended the meeting. The course instructor, Yu Haibo, presided over the presentation meeting.
First, Professor Zhou Shen, Vice President of the Academic Affairs Office of Nankai University, introduced Nankai University's service-learning courses. Professor Yao Yanbo, Vice Dean of the College of Tourism and Service Management at Nankai University, introduced the series of service learning courses offered by the college and proposed to collaborate more with Qingshanling Village in the future to deepen the course system and serve the rural areas. Guo Shanbo, the first secretary of the Qingshanling Village Party Branch, and Wei Haizeng, the secretary of the Qingshanling Village Party Branch, introduced the specific situation and tourism resources of Qingshanling Village, expressing gratitude for the course's contribution to the revitalization of the village.
Associate Professor Yu Haibo introduced the main forms of the course and proposed that the construction of rural cultural and tourism infrastructure should focus on shared building and sharing between hosts and guests and that viewing the rural culture from the perspectives of both villagers and tourists would make it authentic and inheritable while viewing it from the perspectives of tourists would enhance its diversity, attractiveness, spreadability, and serviceability. Zhang Xuekai reported on the ideas, experiences, and methods of Qingshanling Village's tour guide services. Zhang Zixuan presented the results of the Qingshanling Village Rural Reader, which includes commentary and tour guidance for visitors, tourism maps and signs, logos, and posters, and introduced the open content generation structure of the rural reader for Qingshanling Village. Wang Zhaozhong detailed the creative process and design concepts behind Qingshanling Village's tourism map and road sign system. Tian Boyu introduced the design concept of Qingshanling Village's logo and posters, with a focus on the copywriting and images of the posters.
After the report, the attending leaders and teachers provided comments based on the students' presentations. Hu Weijian, a second-level inspector of the Tianjin Agriculture and Rural Affairs Commission, suggested that the service should be continued and expanded to include more rural tourism, linking with other villages and regions, and continuing to fully tap into Qingshanling Village's celebrity culture, characteristic agricultural products, and unique service products. Liu Xuezhen, Secretary of the Party Committee of Xiaying Town in Jizhou District, highly praised the students' achievements in cloud services and hoped that more services would be provided for Xiaying Town, starting from Qingshanling Village. Professor Xu Hong, Dean of the College of Tourism and Service Management at Nankai University, stated that the course embodies the teaching philosophy of "unity of knowledge and action" and the achievement is inseparable from the strong support of the Tianjin Agriculture and Rural Affairs Commission, Xiaying Town, and Qingshanling Village, and suggested that local rural culture and village life elements should be extracted in the future to promote rural revitalization.
Consolidating and expanding the achievements in poverty alleviation, promoting rural revitalization comprehensively, and accelerating the modernization of agriculture and rural areas are significant tasks in building a socialist modern country. "Rural Revitalization and Cultural Tourism Integration," as a service-learning course offered by Nankai University, vividly demonstrates the era responsibility of the faculty and students of the School of Tourism and Service Management at Nankai University, who have written their thesis on the land and carried the burden of rural revitalization on their shoulders.
（Translator：SU Xing，Proofreading：WANG Hongyu）
