During the special period of pandemic in 2022, the MTA Education Center of College of Tourism and Service Management in Nankai University has actively initiated a series of innovative teaching approaches such as inviting off-campus mentors and industry guests in online courses to share industry insights, which can effectively meet students’ needs and enhance teaching quality. The theme lecture aims to deepen the practical teaching mode of integration between industry and education, and strengthen the cultivation of MTA talents' practical and innovative capabilities.

The theme lecture gives full play to the platform advantages of our school's MTA off-campus mentors and industry resources. Since its first launch on March 18, our center has invited the industry guest, Ms. Li Fangyue, the co-founder of L&A Design, the off-campus tutor, Ms. Zhang Lifang, the vice president of Guangzhou Guangyao Tourism Planning and Design LLC, Mr. Su Hongyu, the chairman of Banyan Cultural Tourism LLC, and Mr. Zhang Jinpeng, the founder of Desti Hostel. They have shared their insight on topics in terms of "Creative Design and Application Thinking of IP Products", "Innovative Practices in the New Cultural Tourism Era", "Tourism Evolution in China from an International Perspective——Taking Guilin as an Example", and "From Being Yourself to Starting Your Own Business" with specific examples of cases, projects and frontiers observations. All of which were highly praised by students.

The theme lecture is not only an extended platform for students to exchange ideas with industry elites, but also develop ideas for students’ further study and future career. Our MTA center will continue to promote the themed lecture activity and bring students with more excellent and focused lectures.

                           （Translator: CHEN yujia, Proofreader:DAI meiling）