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The College of Tourism and Service Management of Nankai University, China Tourism Academy and the World Tourism Alliance jointly built the “Culture and Tourism Wisdom School”

    Publication time:2021-11-23 12:08

Correspondent: Wang Shan) On April 29, the signing ceremony for the “Culture and Tourism Wisdom School” project jointly launched and built by the College of Tourism and Service Management of Nankai University, China Tourism Academy and the World Tourism Alliance was conducted in Beijing.

The “Culture and Tourism Wisdom School” project aims to explore an intelligent tourism education model, build a high-level education curriculum and communication platform, and provide global tourism practitioners with high-level, intelligent, professional and online-to-offline education and training services. The three parties will give full play to their own platform and resource advantages to jointly build the “Wisdom School of Culture and Tourism” and contribute Chinese wisdom to global tourism education.

Under the influence of COVID-19, Professor Qiu Hanqin (dean of the College of Tourism and Service Management), Professor Dai Bin (president of China Tourism Academy) and Liu Shijun (Secretary General of the World Tourism Alliance), respectively on behalf of the three parties, signed a cooperation agreement in the form of “cloud signing” to minimize crowd aggregation. Luo Shugang (minister of the Ministry of Culture and Tourism of the People’s Republic of China) and Duan Qiang (chairman of the World Tourism Alliance) witnessed the signing of the agreement at the main venue in Beijing.

The College of Tourism and Service Management of Nankai University has determined internationalization as its development direction early since its establishment. Over the past decade since its establishment, the College of Tourism and Service Management has maintained a long-term cooperative relationship with a number of domestic and foreign famous universities such as the University of Central Florida, University of South Carolina, Temple University, Oklahoma State University, University of Glasgow, University of Surrey, Universitat de les Illes Balears, Hong Kong Polytechnic University and Macao Institute for Tourism Studies in teacher & student exchange, joint cultivation, cooperative research and platform co-construction. The international teacher & student exchange project has been supported by China Scholarship Council for several years. In recent years, the teachers and students of the College of Tourism and Service Management have maintained active presence in such internationally renowned academic organizations as ICHRIE, IFITT, CHME, CAUTHE, TTRA and ISTTE and such industrial organizations as UNWTO, PATA and WTA. 62% of undergraduates and 53% of postgraduates of the College of Tourism and Service Management take part in international exchanges every year. In addition, the College of Tourism and Service Management also has 33 international students. In 2017, the discipline of tourism was listed as one of the disciplines under “double first-class” construction of Nankai University. In 2019, the undergraduate major of tourism management was listed as one of the first batch of national first-class undergraduate majors.



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