On the afternoon of November 12, Mr. Zhang Dexin, executive dean of Tourism Entrepreneurship and Innovation Institute, professional judge of ATA Award, and president of Zhongguancun Wisdom Tourism Innovation Association, gave a lecture themed “Analysis of Tourism Entrepreneurship and Tourism Market under the Era of Internet +” which was held in Room 134 with attendance of some masters and doctoral students of the College.

From the perspectives of Internet+ Era, analysis of China’s tourism entrepreneurs, tendency of online tourism entrepreneurship, subdivision and tourism innovation, the tourism’s promising, and problems and reflections, Prof. Zhang Dexin analyzed and introduced a series of tendencies in tourism entrepreneurship and innovation and development direction of tourism in the future in the context of Internet+ at present.

At the end of the lecture, Prof. Zhang expounded the development process of “Hawthorn Yard” (Shanzha Xiaoyuan), an online famous B&B in China. This not only provided new thoughts and directions for tourism entrepreneurship but also deepened our understanding on the tourism innovation and entrepreneurship under the new era. After the lecture, Prof. Zhang answered the questions of students about tourism entrepreneurship and market.

Students were deeply impressed by profound knowledge and humorous talks of Prof. Zhang in this lecture. Through this lecture, our students apprehended thelatest tourism dynamics and entrepreneurship knowledge, and even broadened their thinking and vision.