On November 10, 2018, the first “Summit Forum on the Integration of Cultural and Creative Parks and Tourism Industry in China” was held in Tianjin Meijiang Conference and Exhibition Center. As one of the significant forums held during China Tourism Industries Exposition, 2018, this Forum was sponsored by Tianjin Association of Creative Industries, and co-hosted by the College of Tourism and Service Management, Chinese Cultural Industry Park Alliance, and Tsingta Culture Industry Planning Design and Research Institute (Peking).

Vice-president Chen Ye was invited to make a keynote speech titled Culture and Tourism Integration in the Mass Tourism Era, concluding several new changes in the tourism market at present from four perspectives, that is, the advent of the tourist economy era, from sightseeing tour to experience tourism, from landscape consumption to content consumption, and from standardization to customization. Besides, Vice-president Chen Ye also illustrated specific manifestation and cases of integration of culture and tourism, which, as a kind of secondary development of culture and content consumption, is believed to be the integration that can be experienced and consumed.  

Some MTA postgraduates (2018) of our College participated in the Forum as volunteers. Also, the MTA postgraduates (2017) visited the China Tourism Industries Exposition and then participated in this Forum. The Forum aims at opening a window of dialogue and communications for the integration and development of culture and tourism, as a new forum of the first China Tourism Industries Exposition after establishment of the Ministry of Culture and Tourism. It aims at creating an interactive platform focusing on tourism industry in China’s cultural and creative parks. The College, as one of the sponsors, also strengthened the interaction and communication with the industrial circles through this Forum.